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A cookie is a file that is downloaded to your computer when you access certain websites. Among other things, cookies allow a site to store and retrieve information about your browsing habits or your device and, depending on the information it contains and how you use your computer, can be used to recognize you. .

Cookies are essential for the functioning of the internet, they offer countless advantages for the provision of interactive services and facilitate the navigation and use of our site.

The information we provide below will help you understand the different types of cookies:

• DEPENDING ON THE ENTITY MANAGING THEM

- Proprietary cookies: they are collected by the publisher to provide the service requested by the user.

- Third-party cookies: these are collected and managed by a third party; therefore, they cannot be considered first-party cookies.

• DEPENDING ON THE DURATION OF THEIR ACTIVATION

- Session cookies: they collect data while the user browses the website in order to provide the requested service.

- Persistent cookies: these are stored in the terminal and the information obtained will be used by the entity in control of the cookie to provide the requested service.

• ACCORDING TO THEIR OBJECTIVE

- Technical cookies: they are necessary for users to navigate the website efficiently.

- Personalization cookies: these make it possible to memorize the technical characteristics (language) so that the user can browse the site.

- Analytical cookies: they offer the provider an analysis of the user's browsing behavior in order to monitor the use of the website and produce statistics on the most visited content, the number of visitors, etc.

- Advertising cookies: they allow the publisher to include advertising spaces in the website, depending on its content.

- Behavioral advertising cookies: these allow the publisher to include advertising spaces in the site based on the information obtained based on the user's browsing habits.

In accordance with the provisions of article 22.2 of Law 34/2002, of July 11, on information society services and electronic commerce, the Backstage agency wishes to inform users about the cookies used on its website:

NECESSARY

Necessary cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the site. The website cannot function properly without these cookies.

PREFERRED

Preference cookies enable advanced functionality and a more personalized use of our site. For example, they tell us which pages you have visited so that you can more easily find what you are looking for.

STATISTICS

Statistical cookies help website owners understand how visitors interact with the website by collecting and providing information anonymously.

MARKETING

Marketing cookies are used to track website visitors. The goal is to display ads that are relevant and appealing to the individual user, and therefore more attractive to publishers and third-party advertisers.

TYPES OF COOKIES

Proprietary cookies: YES

Third-party cookies: YES

Session cookies: YES

Persistent cookies: YES

OBJECTIVE

Technical cookies: YES

Personalization cookies: YES

Analytical cookies: YES

Advertising cookies: YES

Behavioral advertising cookies: YES

Google Analytics: This service stores cookies for the statistical analysis of traffic and the number of visits to this website. By accepting statistics cookies, you authorize Google to process information about you. Therefore, to exercise any rights in this regard, you must communicate directly with Google.

In the case of Google Analytics cookies, the company stores cookies on servers located in the United States and agrees not to share data with third parties, except as necessary for system functionality or when the law requires it. Google certifies that it does not store your IP address.

Google Inc. is a company that adheres to the Privacy Shield, which guarantees that all transferred data will be treated with a level of protection in accordance with European regulations. You can find detailed information about it by visiting the following link: https://tools.google.com/dlpage/gaoptout

If you wish, you can use the browser add-on for the deactivation of Google Analytics and, through its settings, the analytical cookies of this service can be rejected in all browsers. You can find more information on this by visiting the following link: https://tools.google.com/dlpage/gaoptout

Likewise, through this policy, the Backstage agency informs the user that he can configure his browser so as to alert him when cookies are received, and he can, if he wishes, prevent them from being used. be installed on their hard drive.

Here are the links for different browsers to perform this configuration:

Firefox here: https://support.mozilla.org/fr/products/firefox/protect-your-privacy/cookies

Chrome here https://support.google.com/chrome/

Explore here: https://support.microsoft.com/fr-fr/

Safari here: https://support.apple.com/fr-fr/guide/safari/

Opera here: https://help.opera.com/en/latest/web-preferences/#cookies

During the first navigation on the Backstage agency website, an explanatory banner on the use of cookies will appear. Therefore, by continuing to browse, the customer and/or prospect will be deemed to have been informed and to have accepted the use of said cookies.

Configuration of cookies

Necessary

Always activated

The necessary cookies help make the website usable, activating basic functions like the website navigation and access to secure areas of the website. The website cannot function correctly without these cookies.

By preferences

The preferences cookies allow advanced functionalities to work, and a more personalised usage of the website. For example, it tells us about the webpages that have been visited so you have easier access to what you are looking for.

Statistics

The cookies statistics help the owners of the website understand how visitors interact with the website, compiling information in an anonymous way.

Marketing

The marketing cookies are used to track the website visitors. The intention is to show relevant and attractive adverts for the individual user, and therefore, of more value to the editors and third party advertisers.

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